[리테일/이커머스] E-Commerce Channel Development Manager

A foreign consumer goods company is looking for an E-Commerce Channel Development Manager. The chosen applicant will drive channel growth and performance through channel strategy, business development, partner management, and eCommerce execution.

Responsibilities:

• Define and drive channel strategies in alignment with the overall business direction
• Develop annual operational sales plans and contribute to medium-term sales strategies for assigned channels
• Identify growth opportunities by channel and customer, prioritising initiatives that support sustainable business expansion
• Set targets and monitor performance across key indicators, including sales, market share, distribution, and overall business performance
• Explore and develop new growth levers, including new channels, customers, and business models
• Work with distributors to implement yearly promotional strategies and deliver agreed commercial objectives
• Build and maintain strong relationships with distributors, retailers, vendors, platforms, and key customers
• Lead Joint Business Planning, including eJBP where relevant, with distributors and key partners
• Drive business growth and performance through effective partner collaboration and structured follow-up
• Work with distributors to develop the product portfolio and execute assortment, pricing, promotion, and merchandising strategies
• Optimise eCommerce content, including product pages, search visibility, reviews, and consumer activation plans, to improve conversion
• Plan and implement shopper activation initiatives and digital campaigns
• Monitor market trends, competitor activity, and best practices to continuously improve channel performance
• Analyse current channel performance and identify future business opportunities
• Develop SWOT analyses and performance reviews by channel and customer
• Work with distributors to define action plans by customer and monitor progress against agreed objectives
• Manage sales performance and track KPIs, including revenue, ROI, market share, and investment effectiveness
• Lead regular business reviews and performance reporting, ensuring trade spending is managed in line with the brand’s commercial guidelines
• Collect and analyse account performance data, market trends, scan data, promotion results, and project evaluations
• Prepare internal reports and insights to support data-driven business decisions

Requirements:

• Bachelor’s degree or above in Business, Economics, or related field
• Significant experience in sales, channel development, key account management, distributor management, or a related commercial role
• eCommerce experience (platform management, digital activation, content optimisation, and performance tracking is preferred)
• Advanced level MS Office
• Solid understanding of consumer activation across both online and offline channels
• Strong analytical skills, with experience managing KPIs, ROI, budget allocation, and performance reporting
• Fluent level written and verbal Korean and English

Preferred Requirements:

• Strong understanding of channel strategy, customer development, and commercial execution, FMCG MNC experience
• Experience in managing and negotiating with distributors, retailers, and key business partners
• Experience in Power BI

About the Company:

A global confectionery company known for its premium brands and high-quality products. Known for its commitment to quality, innovation, and sustainability, the company delivers a wide range of beloved products, bringing enjoyment and sweetness to consumers throughout the region.

Keywords:

전자상거래, 판매, 계정 관리, 소비재, FMCG, 글로벌

Job Ref: ONIADK