[리테일/브랜딩] Sr. Country Brand Manager

A foreign consumer goods company is looking for a Sr. Country Brand Manager. The chosen applicant will lead brand strategy, marketing execution, and portfolio growth across key product categories.

Responsibilities:

• Lead the development and execution of annual brand plans across Premium Chocolate
• Drive category growth through a comprehensive 360° marketing approach (ATL, BTL, and digital)
• Strengthen brand performance during key consumption moments and expand year-round opportunities
• Identify growth opportunities through data-driven insights and translate them into actionable plans
• Manage end-to-end portfolio development, including product launches and renovations
• Support new category expansion initiatives, including Food Service and innovation pipelines
• Ensure alignment of packaging and product strategies with global and regional guidelines
• Develop and deliver integrated marketing campaigns across media, digital, and activation channels
• Partner with agencies to execute communications, events, and social media strategies
• Lead consumer-centric initiatives to increase brand relevance and engagement
• Work closely with Sales, Trade Marketing, Supply Chain, and Finance teams to ensure seamless execution
• Collaborate with distributors and external partners to maximise market impact
• Represent the brand in internal forums and external stakeholder engagements
• Manage marketing budgets, ensuring efficient allocation and strong return on investment
• Track brand performance using market and consumer data (Nielsen, POS, and panel data)
• Provide regular performance updates and strategic recommendations to stakeholders

Requirements:

• Bachelor’s degree or above in Marketing, Business or related field
• Strong experience in brand management (FMCG is ideal)
• Proven track record of managing end-to-end brand strategies and delivering business impact
• Analytical mindset with experience interpreting market and consumer data, strategic thinking with a strong execution focus
• Strong communication and influencing skills, and excellent stakeholder management skills in complex, cross-functional and regional environments
• Familiarity with data platforms, analytical systems and tools
• Fluent level written and verbal Korean and English

Preferred Requirements:

• Experience working with distributors or multi-market structures

About the Company:

A global confectionery company known for its premium brands and high-quality products. Known for its commitment to quality, innovation, and sustainability, the company delivers a wide range of beloved products, bringing enjoyment and sweetness to consumers throughout the region.

Keywords:

마케팅, 브랜드 관리, FMCG, 소비재, 식품 제조, 글로벌

Job Ref: NTZ4S0