[리테일/마케팅] Brand Activation Specialist

A global consumer goods company is looking for a Brand Activation Specialist. The chosen applicant will be responsible for planning and executing integrated brand activation initiatives across digital and offline channels.

Responsibilities:

• Design and execute integrated brand campaigns across the full Pet Owner Journey, with a strong focus on digital touchpoints, including microsites, event pages, and campaign hubs
• Develop and implement brand content and media strategies across the PESO model (Paid, Earned, Shared, Owned)
• Build and optimise SEO/SEM strategies to improve brand discoverability and conversion
• Apply A/B testing, performance monitoring, and data-driven insights to continuously improve campaign effectiveness
• Manage brand platforms (.com and RC Club), ensuring consistent messaging, creative assets, and campaign deployment in collaboration with the global .com team
• Collaborate with internal teams, including Brand, Corporate & Health Affairs, and Regional/Global teams, as well as external media and creative agencies, to deliver seamless brand activation
• Support media planning and activation based on deep pet owner insights
• Create engaging, social-first content across key platforms, including social media, online communities, and YouTube
• Define strategic messaging, content formats, and influencer/KOL partnerships aligned with brand positioning
• Execute peer-to-peer recommendation programs, including brand ambassador initiatives, pet owner seminars, and KOL collaborations
• Monitor social conversations and emerging trends to maintain relevant, engaging, and culturally impactful content
• Support digital marketing projects across VCM by identifying effective approaches and establishing testing frameworks
• Track brand performance and generate insights to support strategic decision-making
• Ensure consistent, on-brand execution across VCM through aligned storytelling and brand standards
• Support A&P budget management to ensure effective and efficient investment allocation

Requirements:

• Bachelor’s degree or above
• More than 5 years of Brand Communication experience in global FMCG
• Experience collaborating with cross-functional teams and agencies
• Strong communication skills
• Excellent interpersonal skills in an international environment
• Proficient in written and verbal English

About the Company:

An award-winning international producer of specialised pet food that has a large global footprint. This is a leading company that is continuing to innovate in its field.

Keywords:

마케팅, 커뮤니케이션, 소비재, 글로벌

Job Ref: 9SQ3DM