[리테일/마케팅] Global Content Marketing

A foreign cosmetic company is searching for a Global Content Marketing role. The chosen candidate will be responsible for developing and executing a content strategy aligned with brand goals and audience insights.

Responsibilities:

• Develop, implement, and manage the overall content marketing strategy aligned with brand goals, marketing objectives, and target audience personas
• Create and maintain a comprehensive, multi-channel content calendar (TikTok, Instagram, Pinterest, etc.)
• Conceptualise, write, edit, and proofread high-quality, engaging content for social media platforms, including captions, story scripts, and concept briefs
• Script and develop video content for tutorials, product launches, brand films, and influencer collaborations
• Collaborate with the Global Creative Team to oversee the production of visually compelling assets that align with written content
• Manage day-to-day content planning, scheduling, publishing, and community engagement across key social media platforms
• Foster audience engagement by responding to comments and messages in a timely, authentic, and brand-appropriate way
• Partner with internal teams to ensure cohesive brand messaging and campaign alignment

Requirements:

• Bachelor's degree or above in marketing, communications, journalism, English, or a related field
• More than 3 years of proven experience in content marketing, copywriting, or social media management (beauty, cosmetics, wellness, or fashion industry is desirable)
• Experience in social media platforms (Instagram, TikTok, Pinterest, YouTube, Facebook) and best practices for content creation and community management within beauty
• Exceptional writing, editing, and proofreading skills with a strong portfolio showcasing
  diverse content formats (blog posts, social captions, email, video scripts)
• Deep understanding of the beauty industry landscape, current trends, ingredients, and consumer behaviours
• Experience shooting and editing short-form video content (especially for TikTok/Reels) is preferred
• Experience with influencer marketing campaign content coordination is preferred
• Experience with User-Generated Content (UGC) campaigns is preferred

About the Company:

A foreign beauty and personal care company that develops and operates a portfolio of innovative cosmetic brands. With a focus on delivering high-quality, affordable beauty solutions for young consumers, the company has rapidly expanded its market presence.

Keywords:

마케팅, 콘텐츠, 디지털, 전자상거래, 커뮤니케이션, 화장품, 뷰티, FMCG, 소매, 국제

Job Ref: JK7BLO