[교육/마케팅] Marketing Manager

An international education organisation is looking for a Marketing Manager. The chosen applicant will lead the overall marketing strategy, team, and execution across digital, CRM, branding, performance marketing, and offline initiatives.

Responsibilities:

• Lead and manage the marketing team by setting clear goals, performance standards, and development plans
• Allocate resources, prioritise initiatives, and foster collaboration across performance, content, and CRM functions
• Ensure high-quality execution across all marketing activities
• Leverage CRM platforms such as Salesforce and Kakao CRM to build integrated marketing structures and seamless customer journeys
• Design and manage marketing automation workflows from lead generation through retention
• Develop customer segmentation and messaging strategies using CRM data
• Collaborate with sales teams to improve lead quality and conversion rates
• Drive digital transformation across marketing strategies and operations
• Improve data utilisation, reporting frameworks, and decision-making processes
• Foster a performance- and insight-driven marketing culture
• Partner with global and regional performance marketing teams to align strategies, frameworks, and KPIs
• Serve as the primary local contact for PPC initiatives and performance discussions
• Provide market insights to support campaign optimisation and localisation
• Oversee PPC performance in collaboration with external agencies and global stakeholders
• Lead brand messaging, tone of voice, and overall content direction
• Oversee digital content strategy across social media, video, and organic channels
• Ensure alignment between performance marketing and organic content initiatives
• Strengthen local brand presence through education fairs, university events, and other offline marketing activities
• Lead event execution with the sales team and integrate offline-generated leads into CRM journeys

Requirements:

• Proven experience managing and leading a marketing team
• Strong background in digital marketing within fast-changing environments
• Solid understanding of performance marketing (PPC)
• Working knowledge of CRM marketing and customer journey management
• Data-driven mindset with strong analytical skills
• Excellent communication and stakeholder management skills

Preferred Requirements:

• Experience integrating CRM platforms such as Salesforce or Kakao CRM
• Hands-on experience designing and operating marketing automation journeys
• Experience connecting performance marketing with CRM initiatives
• Experience working with global or regional teams
• Native level Korean; business level English
  

About the Company:

A global education organisation that provides language learning, academic study, and cultural exchange programs. It helps students, young professionals, and organizations improve language skills and gain international experience through immersive learning programs abroad and online.

Keywords:

마케팅, 디지털, CRM, PPC, 교육, 글로벌

Job Ref: KX8TPD