[식품/마케팅] Marketing Manager

A global beverage company is looking for a Marketing Manager. The chosen applicant will be responsible for developing and executing integrated brand and trade marketing strategies that support business objectives and drive growth.

Responsibilities:

• Develop and execute integrated brand and trade marketing plans aligned with business objectives
• Drive marketing campaigns, advertising, promotions, and activations across retail, out-of-home, eCommerce, and digital channels
• Partner with Sales, Business Development, and distributors to develop customer-focused initiatives that drive sales and increase market share
• Lead new product launches, including positioning, pricing, customer sell-in, and market execution
• Support the development of the Integrated Business Plan by translating category strategies into local market opportunities
• Manage the overall marketing budget, ensuring effective investment, budget ownership, performance tracking, and strong ROI
• Monitor campaign performance using defined KPIs and recommend continuous improvements based on insights and results
• Build strong relationships with distributors, agencies, and cross-functional teams to ensure effective collaboration and execution

Requirements:

• Bachelor’s degree or equivalent in Marketing
• More than 7 years of experience in brand/product management/trade marketing (consumer goods industry is preferred)
• Proven experience in developing and implementing effective and integrated brand and trade plans
• Strong Analytical skills, able to efficiently manage data sets and identify metrics for growth opportunities
• Strong communication; able to network, influence and coordinate between various stakeholders
  

Preferred Requirements:

• Experience in managing SEA markets
• Diverse background of FMCG/Start up
• Knowledge of Kantar and Euromonitor
• Be obsessed with consumer intimacy and completely immersed in the world of the consumer, intimately understanding consumers' current needs and curious about future needs
• Media-savvy, particularly in digital marketing and know-how
• Analytical skills and data manipulation/drilling

About the Company:

A global beverage company committed to delivering high-quality products to consumers worldwide. With a focus on innovation, sustainability, and excellence, the company continues to meet the evolving needs of its customers.

Keywords:

마케팅, 브랜드 관리, 소비재, FMCG, 글로벌

Job Ref: ACUTNZ