[리테일/이커머스] Digital Activation Manager

A multinational footwear company is seeking a Digital Activation Manager. The selected applicant will be responsible for driving .COM commercial performance through day-to-day trading operations, digital campaign execution, and data-driven optimisation.

Responsibilities:

• Manage the day-to-day trading of the .COM business to drive revenue performance
• Plan and execute commercial activities such as promotions, digital-first/exclusive launches and live commerce
• Maximise the GTM plan to improve non-promo for sustainable business
• Analyse consumer behaviour (entry pages, previous pages) to inform campaign planning
• Develop and implement compelling value propositions that give consumers clear reasons to visit and purchase, aligned with target audience insights and business objectives
• Monitor key digital KPIs, including traffic, conversion rate, ASP, and AOV
• Utilise tools such as Adobe Analytics and internal dashboards to generate actionable insights
• Translate data into strategic recommendations and performance improvements
• Work closely with on-site merchandising, digital marketing, merchandising, brand marketing, finance, and global teams
• Build and maintain strong relationships with external agencies to ensure cohesive execution and innovation

Requirements:

• More than 10 years of experience in eCommerce trading, digital activation, or commercial operations
• Proven experience managing day-to-day trading performance in an e-Commerce environment
• Comfortable working with performance metrics and using data to drive execution decisions
• Solid understanding of the Korean consumer and retail landscape
• Strong communication and stakeholder management skills
• Fluent level Korean

Preferred Requirements:

• Experience with SAP, SFCC, Adobe Analytics, and internal systems
• Business level English

About the Company:

A global footwear company known for its lightweight and comfortable shoes. The company continues to grow its presence with strong brand recognition and a focus on customer experience.

Keywords:

디지털, 전자상거래, 운영, 소매, 글로벌

Job Ref: N0YTJF