[리테일/마케팅] Marketing Specialist (Senior Brand Manager)

A global consumer goods company is looking for a Marketing Specialist (Senior Brand Manager). The chosen applicant will be responsible for leading end-to-end brand strategy and marketing initiatives within the pet healthcare industry.

Responsibilities:

• Lead and drive end-to-end brand strategy from insight generation to execution with clear business impact
• Translate market, customer, and clinical insights into differentiated brand positioning, growth opportunities, and targeted messaging for veterinary professionals and pet owners
• Identify new growth opportunities and proactively challenge existing strategies within the evolving pet healthcare landscape
• Design and execute portfolio strategies, from new product launches to distribution, aligned with the pet healthcare pathway
• Plan and execute integrated marketing campaigns with clear objectives, KPIs, and measurable outcomes
• Develop insight-driven content and marketing materials that resonate with veterinarians and pet owners while ensuring communications are scientifically accurate and customer-centric
• Support localisation and deployment of global digital initiatives to align with local market dynamics
• Identify unmet customer needs and develop scalable digital engagement solutions to enhance customer experience and business results
• Design and deliver impactful training programs to strengthen consultative selling capabilities and improve sales effectiveness
• Ensure stakeholder alignment for marketing strategies and product development initiatives through effective cross-functional communication
• Ensure all marketing activities comply with veterinary industry regulations and company policies
• Collaborate with regulatory affairs to manage product labelling, advertising, and promotional activities

Requirements:

• Bachelor’s degree or above
• 6-7 years of brand marketing experience (pharma or FMCG market is preferred)
• Entrepreneurship and business sense on top of marketing expertise
• Deep understanding and knowledge of marketing practices and principles
• Excellent inter-personal skills both in a local and international environment
• Effective written or verbal communication at all levels, both internally and externally
• Fluent level written and verbal English

Preferred Requirements:

• Expert marketing or pet industry experience

About the Company:

An award-winning international producer of specialised pet food that has a large global footprint. This is a leading company that is continuing to innovate in its field.

Keywords:

마케팅, 소비재, FMCG, 글로벌

Job Ref: 2MIDZW