[리테일/마케팅] Marketing Lead

A multinational food and beverage company is looking for a Marketing Lead. The chosen applicant will lead the development and execution of brand and marketing strategies to drive brand awareness, consumer engagement, household penetration, and sales growth.

Responsibilities:

• Develop and implement brand and marketing strategies to drive brand awareness, household penetration, sales growth, and increased consumer lifetime value
• Lead all aspects of branding, PR, digital marketing, and online and offline campaigns to strengthen consumer engagement
• Work closely with DTC/E-commerce and Sales teams to develop a holistic consumer touchpoint strategy that drives online growth and supports in-store trade marketing initiatives
• Establish and track marketing and digital KPIs, leveraging consumer insights and market data to optimise performance and maximise ROI
• Collaborate closely with Commercial, Operations, DTC/E-commerce, Finance, and Global HQ teams, including Marcomm, Category Teams, and R&D, to align business and marketing objectives

Requirements:

• Bachelor's degree or above in marketing, business, or other relevant degree
• More than 12 years of proven experience in a relevant industry (beverages or small hope appliances is preferred)
• Good communication skills
• Fluent level written and verbal English and Korean

About the Company:

A global food and beverage company that manufactures, markets, and distributes a wide range of snacks, beverages, and nutrition products across international markets.

Keywords:

마케팅, F&B, 소비재, 글로벌

Job Ref: 2TOWA6