[리테일/GM] General Manager

A global apparel company is looking for a General Manager. The selected candidate will lead the overall business, owning full P&L accountability and driving sustainable growth aligned with APAC objectives.

Responsibilities:

• Own the full P&L for Korea, driving sustainable, profitable growth in line with APAC regional objectives
• Develop and execute a long-term roadmap to scale the business, balancing brand equity with commercial performance
• Identify new revenue streams while optimising existing channels
• Strengthen the company’s retail footprint in Korea with a focus on premium brand presentation and localised consumer journey
• Maintain in-store experiences, visual merchandising, and service standards to reflect the company’s heritage and streetwear credibility
• Drive growth across key local marketplaces
• Lead the development of the company’s brand.com presence in Korea, ensuring seamless UX, localised content, and strong conversion
• Balance marketplace and DTC strategies to maximise reach, profitability, and brand control
• Lead product and merchandising strategy in collaboration with global and regional teams, aligning global brand direction with Korean market trends
• Elevate the branded collection and expand across apparel, accessories, and collaborations
• Continue development of trend-driven drops and capsules
• Define product positioning and distribution strategy in the Korean market
• Execute market deployment aligned with strategic direction and financial targets
• Strengthen existing license partnerships, ensuring operational excellence and brand alignment
• Explore new licensing opportunities in adjacent categories aligned with brand equity and consumer demand
• Work closely with APAC leadership to build a cohesive regional brand presence
• Leverage shared Asia resources and share Korea market insights, trends, and performance with regional and global teams
• Act as a brand-first, business-driven leader with a strong understanding of streetwear, sports, and youth culture in Korea

Requirements:

• More than 12 years of progressive leadership experience in apparel, footwear, accessories, or lifestyle brands
• Proven track record in the Korean market (exposure to both global brand frameworks and local nuances is ideal)
• Direct experience managing retail, e-commerce (marketplace + DTC), and product development
• Strong P&L management and commercial acumen
• Deep understanding of the Korean digital commerce landscape (Coupang, Musinsa, Naver, Kakao ecosystem)
• Passionate about consumer experience and cultural relevance
• Fluent written and verbal Korean and English
  

About the Company:

A global lifestyle and apparel company best known for producing high-quality fashion accessories, it has expanded into apparel and products worn across sports, fashion, and street culture.

Keywords:

의류, 소매, 패션, 일반 경영, 글로벌

Job Ref: 1FPRZV