[리테일/영업] Commercial Director

A multinational consumer goods company is looking for a Commercial Director. The chosen applicant will lead commercial strategy and execution to drive revenue growth, profitability, and brand building through planning, partnerships, and team development.

Responsibilities:

• Develop a yearly Commercial Plan in alignment with the Integrated Activity Planning and overall company direction
• Define mid- to long-term Commercial strategies, including channel strategies, in line with the company’s strategic priorities
• Drive Commercial strategies to maximise profitability, with a strong focus on Revenue Growth Management and sustainable brand building over the long term
• Achieve or exceed annual targets across volume, value, distribution, and market share in On-Trade, Off-Trade, and D-Comm channels
• Develop and implement effective annual channel promotion and activation plans, and continuously improve promotion effectiveness and hit rate
• Collaborate closely with Marketing and Regional stakeholders to ensure excellence in the execution of Commercial initiatives
• Strengthen organisational Sales capabilities through structured training programs, adoption of new tools/solutions, and continuous improvement of existing practices
• Improve sales forecasting accuracy through structured planning, analysis of past performance and activities, and timely execution based on the annual promotion and activation calendar
• Work closely with Supply Chain, Marketing, and Finance through the Sales & Operations Planning process to ensure accurate forecasting and seamless business operations
• Build and strengthen strategic relationships with key customers, including buyers, wholesalers, and other relevant stakeholders, to establish long-term, win-win business partnerships
• Manage the Commercial budget (including Discounts and Trade A&P) effectively to achieve business objectives and maximise ROI
• Conduct regular Measurement & Evaluation to ensure the budget is allocated and utilised effectively and responsibly
• Develop and coach talents to build a strong leadership pipeline and succession plan within the Commercial organisation
• Lead regular Sales training and coaching initiatives to enhance the functional and leadership capabilities of the On/Off-Trade teams

Requirements:

• Bachelor’s degree and above
• More than 15 years of commercial experience in the consumer goods (FMCG) or beverage industry
• More than 5 years of leadership or people management experience
• Strong knowledge and hands-on experience in both On-Trade and Off-Trade environments
• Ability to translate customer and consumer insights into actionable commercial strategies and plans
• Strong strategic thinking supported by solid sales analysis and planning capabilities
• Fluent level written and verbal English

Preferred Requirements:

• Strong experience in Modern On-Trade, Off-Trade Key Account Management, and Trade Marketing
• Experience in the alcoholic beverage industry

About the Company:

An international consumer goods company, this organisation produces a range of beverages that are popular across the globe. Its products are sold in hundreds of countries and its operations are supported by a large global workforce.

Keywords:

소비재, FMCG, 소매, 경영, 글로벌

Job Ref: LHYERS