[리테일/영업] Head of Retail

A Head of Retail role is now open in a global consumer products company. The selected applicant will be responsible for leading and driving sales performance across multiple channels, including retail, TVHS, and pure player platforms.

Responsibilities:

• Develop and execute comprehensive sales strategies across retail, TVHS, and Pure Player channels
• Identify channel growth opportunities and drive distribution expansion
• Analyse market trends, customer needs, and competitive landscape to inform channel strategies
• Ensure channel execution aligns with the company’s overall commercial strategy
• Set up, lead, mentor, and motivate a team of National Account Managers to achieve sales targets and business objectives
• Foster a culture of accountability, continuous improvement, and professional development within the sales team
• Set clear performance expectations, conduct regular performance reviews, and provide constructive feedback
• Build and maintain strong JBP relationships with key retail partners and TVHS operators
• Lead commercial negotiations and annual trading agreements
• Develop joint business plans with key customers
• Identify opportunities to expand distribution and category presence
• Coordinate closely with external Service Provider sales teams supporting retail execution
• Align Service Provider field sales activities with commercial priorities
• Provide direction and performance expectations for retail execution
• Monitor in-store execution quality and retail performance
• Ensure strong collaboration between internal KAM teams and partner sales organisations
• Manage both internal commercial teams and extended partner sales organisations
• Track and analyse sales performance across channels
• Use data and insights to identify growth opportunities and performance improvements
• Ensure high standards of retail execution across all channels

Requirements:

• Bachelor’s degree or above in business, marketing or a related field (MBA is preferred)
• More than 12 years of experience in senior sales roles
• More than 3 years of experience in a leadership role
• Strong experience managing Korean offline retail channels and TV Home Shopping platforms
• Deep understanding of Korea’s retail ecosystem
• Proven ability to lead complex multi-channel commercial operations
• Strong negotiation, communication and relationship-building skills

Preferred Requirements:

• Experience from the consumer goods or home appliances industries

About the Company:

A global company that designs and develops consumer products for the home. It focuses on creating innovative and practical solutions that aim to improve everyday living.

Keywords:

소매, 소비재, 마케팅, 판매, 글로벌

Job Ref: WWMHSA