[리테일/이커머스] Head of E-commerce

A multinational clothing brand is looking for a Head of E-Commerce. The chosen applicant will drive commercial performance, digital customer experience, and operational efficiency across e-commerce channels.

Responsibilities:

• Contribute to the commercial success of the markets by analysing performance data and budgets to identify opportunities and risks
• Share insights and perspectives from the local market and business standpoint
• Lead the execution of sales strategies and implement cost control measures to drive profitability and growth
• Champion a customer-first mindset and continuously improve the customer experience across all digital touchpoints, considering the omnichannel journey
• Monitor service performance and competitor benchmarks to maintain the brand's leadership in customer experience
• Oversee daily operations across all ecommerce channels in the markets, ensuring consistency, efficiency, and compliance with brand standards
• Oversee the smooth end-to-end functionality of digital channels
• Implement strategies and processes to collect, analyse, and leverage customer data to enhance engagement, retention, and lifetime value
• Manage customer databases and use insights to personalise the online shopping experience
• Segment customers based on demographics, purchase behaviour, and preferences to tailor communications, product recommendations, and promotions
• Ensure the customer service team is well-trained and customer issues are resolved efficiently
• Analyse customer feedback and service metrics to identify pain points and improve overall satisfaction
• Work closely with key stakeholders across Marketing, Merchandising, Controlling, BAM, and other functions at market, regional, and global levels, as well as external partners such as marketplace platforms, agencies, and vendors
• Ensure clear communication, align objectives, and support cross-functional initiatives to achieve overall business goals
• Lead and develop ecommerce team members, fostering a high-performing and inclusive culture
• Guide the team through the full employee lifecycle, ensuring alignment with the brand's values, leadership principles, and business goals

Requirements:

• Strong track record in e-commerce, digital commerce, or online retail leadership, with deep understanding of customer experience, CRM, and omnichannel retail
• Commercially driven, with strong analytical and business acumen — able to read the e-commerce landscape and make resourceful, data-informed decisions that balance short-term priorities with sustainable, long-term value creation
• Demonstrated ability to oversee and continuously improve operations, applying strategic planning, process optimisation, and resource management to drive efficiency and consistency
• Customer-centric mindset, staying close to customer needs and industry trends to deliver exceptional experiences and strong business outcomes
• Proven ability to influence stakeholders and lead cross-functional initiatives, representing the brand confidently with internal and external partners
• Excellent communication skills, adapting style to different audiences, listening actively, and giving/receiving feedback constructively
• Strong leadership skills — able to inspire, align, and guide teams toward shared goals, set a clear vision, empower others, and motivate through change while keeping focus on long-term growth and excellence
• Genuine passion for continuous improvement and customer-centric innovation, fostering a culture that consistently strives to exceed customer expectations

About the Company:

A multinational clothing brand with thousands of retail stores around the world. Headquartered in Europe, this company has found immense success in designing fashionable clothes and accessories for all ages.

Keywords:

전자상거래, 디지털, 소매, 패션, 글로벌

Job Ref: 9MH79I