[리테일/마케팅] Brand Manager

A foreign consumer goods company is looking for a Brand Manager. The chosen applicant will be in charge of supporting the development and execution of brand strategies, integrated marketing initiatives, product launches, and portfolio development projects.

Responsibilities:

• Support the development and execution of annual and long-term brand strategies and business plans
• Monitor brand performance and identify opportunities to accelerate growth through data-driven recommendations
• Analyse market trends, consumer insights, and competitive activities to inform strategic decisions
• Track key business and brand performance indicators and provide actionable recommendations to stakeholders
• Develop and execute 360° marketing initiatives across online and offline channels
• Lead the implementation of integrated marketing campaigns across consumer touchpoints
• Partner with sales and trade marketing teams to create effective consumer promotions and activation programs
• Evaluate campaign effectiveness and identify opportunities for continuous improvement
• Ensure all activities are aligned with brand positioning and global brand guidelines
• Manage packaging development and adaptation projects in collaboration with regional and global teams
• Coordinate cross-functional stakeholders to ensure successful product launches and in-market execution
• Monitor project timelines and ensure timely delivery of packaging, artwork, and product-related initiatives
• Support portfolio development and innovation projects to strengthen category growth
• Manage marketing budgets and ensure efficient allocation of resources
• Support forecasting, budget planning, and financial reporting processes
• Track marketing investments and evaluate return on investment
• Ensure accurate management of marketing expenditures and vendor payments

Requirements:

• Bachelor’s degree or above in Marketing, Business Administration, or a related field
• Experience in brand marketing, preferably within FMCG, consumer goods, food or confectionery with exposure to regional or international brand management environments
• Proven experience developing and executing integrated marketing campaigns
• Experience working with syndicated market data and consumer insights tools
• Experience managing multiple projects and stakeholders simultaneously, showing strong collaboration with agencies and cross-functional teams
• Advanced level MS Office
• Strong communication, presentation, and influencing skills
• Strong analytical skills with the ability to transform insights into business actions
• Fluent level written and verbal Korean and English

Preferred Requirements:

• SAP experience

About the Company:

A global confectionery company known for its premium brands and high-quality products. Known for its commitment to quality, innovation, and sustainability, the company delivers a wide range of beloved products, bringing enjoyment and sweetness to consumers throughout the region.

Keywords:

마케팅, 브랜드 관리, FMCG, 소비재, 글로벌

Job Ref: XT2TV0