[제조/마케팅] Marketing Specialist

A global technology company is looking for a Marketing Specialist. The chosen applicant will be responsible for executing integrated marketing activities to build brand awareness, generate leads, and strengthen market presence.

Responsibilities:

• Achieve APAC and Korea Marketing Communications goals and objectives (OKRs/KPIs) within the defined timeframe and allocated budget
• Execute effective local integrated marketing communication plans to build brand awareness, generate leads, and strengthen the company’s market presence in Korea
• Analyse market trends, competitive landscape, industry developments, and emerging applications
• Create application-based articles, including case studies, solution briefs, blogs, and industry trend pieces, in close collaboration with marketing and technical teams
• Craft compelling technical marketing content such as website landing pages, ebooks, brochures, guides, how-to presentations, and video tutorials
• Drive and manage local social media, public relations, and local media activities, and collaborate closely with the APAC Digital MarCom Team on website, eDM, SEO/SEA, and other digital activities
• Organise and manage local marketing events such as webinars, seminars, exhibitions, and virtual events
• Track and analyse market and competitor trends to identify new opportunities and support the company’s leadership positioning
• Monitor, report, and evaluate the effectiveness of marketing activities through metrics and analytics, and prepare reports

Requirements:

• Diplomas/Degree in Engineering, Computer Science, Information Technology, Marketing Communications or relevant fields
• More than 3 years of communication and marketing experience in a B2B Technology industry
• Experience working in a multinational corporation or international organisation
• Strong technical communication and writing skills with a passion for writing technical information in a creative and informative way
• Strong in media communications, social media development and public relations
• Proficient in written and verbal Korean and English

Preferred Requirements:

• Proven experience in designing and implementing successful marketing campaigns
• Digital marketing experience
• Proficient in Japanese or Chinese

About the Company:

A global company specialising in industrial cameras and imaging solutions. The company provides vision technologies and solutions for industrial and automation applications.

Keywords:

마케팅, 디지털, 엔지니어링, IT, 기술, 글로벌

Job Ref: H0TTX6