[제약/마케팅] OTC PM

A foreign pharmaceutical firm is looking for an OTC PM. The chosen applicant will drive sustainable brand and business growth through consumer-centric branding, digital-first marketing, creative content, customer engagement, and data-driven campaign execution.

Responsibilities:

• Achieve agreed NSV and EBITDA targets for assigned products and portfolio
• Set and monitor SMART goals across sales, market share, brand awareness, engagement, conversion, and channel activation KPIs
• Drive sustainable growth through consumer-centric branding, digital-first campaigns, creative content, and customer engagement
• Identify growth opportunities based on market data, customer behaviour, digital performance, and competitor activities
• Support launch readiness for new products or portfolio expansion through strong project management and go-to-market execution
• Analyse market trends, customer behaviour, category dynamics, digital media usage, channel trends, and competitor activities
• Translate market and customer insights into creative campaign ideas, digital content strategies, and impactful brand messages
• Monitor customer conversations across SNS, online communities, search trends, influencer content, and relevant digital platforms
• Lead digital-first strategies and IMC campaigns across SNS, influencer, video platforms, TVC, e-commerce, offline events, and key touchpoints
• Develop creative content and customer-facing messages that make the brand memorable, relevant, and clearly differentiated
• Utilise customer data, digital KPIs, search trends, social listening, and platform analytics to optimise campaign performance
• Drive influencer and creator marketing to build trust, engagement, organic reach, and advocacy
• Track performance metrics including reach, engagement, CTR, conversion, brand lift, traffic, ROI, and campaign efficiency
• Collaborate with media, creative, digital, PR, influencer, and e-commerce agencies to deliver high-impact campaigns
• Develop and execute short- and long-term brand strategies aligned with local business needs and global direction
• Ensure annual brand plans, campaign plans, and business plans are completed and approved on time
• Plan and execute customer engagement programs, including digital campaigns, influencer activations, offline events, branded content, and channel-linked promotions
• Strengthen channel activation through visibility materials, customer education, stakeholder engagement, and recommendation-driving programs
• Monitor execution quality and optimise activities to maximise business impact
• Define key customer segments and develop tailored engagement strategies
• Collaborate with influencers, creators, healthcare professionals, external experts, and business partners to expand reach and credibility
• Work with Medical, Commercial Excellence, and Sales teams to develop appropriate speakers, influencers, and educational programs
• Lead cross-functional alignment for IMC campaigns, product launches, supply improvement, channel activation, and business expansion
• Ensure all promotional materials, digital assets, influencer content, visibility materials, and engagement programs follow required review and approval processes

Requirements:

• Bachelor’s degree or above
• More than 7 years of experience in marketing
• Good understanding of product/category dynamics, customer behaviour, and competitive environment
• Understanding of pharmacovigilance, compliance, and relevant industry regulations
• Strategic thinking with strong brand and marketing planning capability
• Customer focus based on consumer and market insights
• Business level English

Preferred Requirements:

• Relevant marketing experience in OTC, Consumer Health, Pharma, Beauty, Skincare, FMCG, or related industries
• Experience in consumer marketing, IMC, digital marketing, SNS/influencer marketing, or creative content development

About the Company:

A pharmaceutical company, this business has built a lasting presence across the U.S., Europe, and Asia, employing thousands of people and delivering innovative solutions and products to clients in many countries.

Keywords:

마케팅, 프로모션, 브랜드 마케팅, 제약, 글로벌

Job Ref: ULU2L1