[리테일/마케팅] Marketing Manager (Contract)

An international confectionery company is seeking a Marketing Manager. The chosen candidate will be responsible for planning and executing marketing initiatives to drive brand growth and business objectives.

Responsibilities:

• Assist in the development and implementation of marketing plans and projects
• Execute and support consumer activations such as roadshows, sampling activities, and brand collaborations
• Develop digital, social media, influencer, website, and e-commerce strategies, and lead campaign implementation across different channels within company guidelines
• Coordinate and lead the localisation of global, regional, and local portfolio development and promotions
• Lead the negotiation and execution of co-packing projects in Korea
• Conduct market research with agencies to identify new opportunities
• Assist in the development and execution of marketing campaigns
• Work closely with internal cross-functional and multicultural teams, as well as external agencies, suppliers, retailers, and distribution partners
• Monitor industry best practices, market developments, and competitors' activities using Nielsen, panel data, and other sources
• Track marketing campaigns and projects, and monitor and report results on a regular basis
• Support PR seeding activities and daily media releases

Requirements:

• Bachelor’s degree or equivalent in business or marketing
• More than 7 years of marketing experience in the confectionery or FMCG industry for profound marketing skills
• New product development experience based on consumer and shopper insights
• Experience in working with external suppliers like creative, digital, e-commerce, and media agencies, retailer.
• Experience in briefing market research agencies and in analysing consumer insights
• Relevant FMCG or Candy industry knowledge
• Fluent level Korean; business level English

About the Company:

A global confectionery company that manufactures and distributes a wide range of candy products. The company is committed to delivering high-quality sweets and bringing enjoyable confectionery experiences to consumers.

Keywords:

마케팅, 식품 제조, FMCG, 글로벌

Job Ref: EWGR7U