[의료기기/마케팅] Marketing Manager

A global medical technology company is seeking a Marketing Manager. The chosen applicant will be leading marketing strategy, execution, and performance to drive growth, strengthen brand positioning, and support product commercialisation and customer engagement.

Responsibilities:

• Develop and implement marketing programs that equip the sales team with tools to drive top-line growth and achieve business targets
• Lead strategic planning for new product introductions and manage product lifecycle and package changes
• Track marketing performance dashboards and KPIs
• Refine customer value proposition to maintain competitive advantage
• Build and maintain long-term relationships with key customers, including KOLs and channel partners
• Lead marketing roadmap, brand strategy, and long-term portfolio planning
• Lead engagement with clinical societies and patient associations
• Identify and segment high-value customer groups and evaluate market opportunities
• Lead planning and execution of new product launches
• Monitor market trends, competition, pricing, and product movements
• Translate market intelligence into actionable business recommendations using tools such as IQVIA
• Manage marketing strategy, A&P budgeting, and KPI planning
• Lead marketing team management, capability development, and operational performance tracking
• Develop marketing communications and manage agency coordination, including Veeva and MLR approval processes
• Oversee digital marketing, including B2B/B2C campaigns, e-commerce setup, and social media engagement

Requirements:

• Bachelor’s degree in business, marketing, or related field
• Experience in the healthcare/Medtech industry
• Knowledge of MS Office
• Understanding of E-commerce
• Good interpersonal and influence skills
• Analytical thinking and strong customer orientation
• Fluent level Korean; business level English

About the Company:

A global medical technology company focused on diabetes management solutions, particularly insulin delivery systems such as pen needles and related injection devices.

Keywords:

마케팅, 전자상거래, 디지털, 경영, 의료 기술, 의료 서비스, 글로벌

Job Ref: 1JLJWS