[리테일/마케팅] Regional Marketing Manager

A global skincare company is looking for a Regional Marketing Manager. The chosen applicant will be driving regional marketing strategy, launch excellence, portfolio optimisation, and pricing discipline across Asia to support brand growth and commercial performance.

Responsibilities:

• Lead and animate the Asian Marketing Community while influencing local General Managers (GMs) to align budgets and 3-Year Strategic Plans through regional seminars, BR preparation, and Regional Marketing Committees
• Synthesise market and competitive intelligence, including K-Beauty and J-Beauty trends, to anticipate market shifts and refine regional positioning
• Oversee launch deployments through a unified regional scorecard measuring J+90 Sell-out, media ROI, and numeric distribution

Drive Go-To-Market strategies for regional social commerce platforms, including TikTok Shop, Shopee, and Lazada, by optimising ROAS and conversion rates

• Analyse SKU productivity and lead catalogue rationalisation initiatives to prioritise high-performing growth drivers
• Collaborate with HQ to develop textures, formats, and claims tailored to Asian consumer needs, supported by quantifiable business cases
• Define and enforce regional price corridors to protect brand equity and minimize cross-border channel conflicts
• Partner with the RGM Director to review promotional mechanics, profitability, and assortment strategies to support sustainable margin growth

Requirements:

• More than 10 years of Senior Marketing experience in beauty or dermo cosmetics
• Strong expertise in APAC Digital Ecosystems (Social Commerce, K-Beauty/J-beauty trends)
• Ability to manage transversal missions and multi-cultural environment
• Strong communication and conviction skills for community animation
• Agility to move between strategic planning and "on-the-ground" execution
• Fluent level English

Preferred Requirements:

• Proficient in Korean or Japanese

About the Company:

A global skincare company known for science-based, eco-conscious beauty brands. The company develops and markets dermo-cosmetic products grounded in biology and long-term skin health, serving consumers and professionals through trusted brands.

Keywords:

마케팅, 디지털, 뷰티, 화장품, 글로벌

Job Ref: XEEPUK