[의료기기/마케팅] Head of APAC Marketing

A Head of APAC Marketing role is now open in a medical aesthetics company. The chosen applicant will lead regional marketing strategy, demand generation, product launches, and brand growth across APAC, working closely with global and regional teams.

Responsibilities:

• Lead the Korea-based APAC Marketing Hub and develop regional marketing strategy
• Drive APAC demand generation, digital/B2B2C marketing, and consumable revenue growth
• Lead product launches, GTM strategy, portfolio management, and brand positioning across APAC
• Develop KOL, clinical marketing, congress, and educational programs
• Strengthen distributor/channel marketing and sales enablement
• Manage regional marketing budget, agencies, ROI, and team leadership
• Act as the key link between Global Marketing, APAC Commercial, Clinical, and R&D

Requirements:

• More than 15 years of marketing leadership experience in medical devices, medical aesthetics, pharma, or biotech
• Strong experience in APAC/regional marketing and distributor management.
• Strong cross-regional communication and presentation skills
• Proven track record in product launches, market expansion, CRM/pipeline management, and ROI optimisation
• Fluent level English

Preferred Requirements:

• Medical Aesthetics experience
• Experience with B2B2C, omnichannel marketing, KOL/clinical marketing, and recurring consumable revenue growth

About the Company:

A leading medical aesthetics company specialising in innovative laser and energy-based technologies for dermatology and aesthetic treatments. The company develops advanced solutions designed to support effective, safe, and minimally invasive patient care.

Keywords:

마케팅, 의료기기, 미용, 헬스케어

Job Ref: 15QBUA