[관광/사업총괄] General Manager

A General Manager role is now open in an international hospitality company. The chosen applicant will be responsible for leading the company’s overall strategy, commercial performance, operational efficiency, compliance, and team development.

Responsibilities:

• Determine brand position and market share by identifying key areas of focus and opportunities linked to the travel industry, competitor data, customer satisfaction, and future expectations
• Build and develop a clear strategy and vision, manage performance, and establish short-, mid-, and long-term objectives, plans, and KPIs
• Adjust sales development strategies across key levers, including marketing, sales distribution, and transport, to improve performance
• Deliver structural transformation and optimisation changes with adaptation to local context and needs
• Take full responsibility for the company’s P&L
• Define sales budgets and targets for each segment and drive results and growth, with a focus on direct growth as a faster and cost-efficient business lever
• Identify local business and client trends and implement innovative and creative methods in line with company guidelines
• Monitor the general local market situation, including competition, economy, political environment, transport, and other relevant factors
• Maintain brand visibility in the marketplace and ensure cost-effective exposure through online, offline, and event activities
• Recruit new customers and set annual customer recruitment targets as KPIs
• Retain loyal customers through key activities that encourage repurchase and adoption of the brand as a preferred travel choice
• Define and execute a competitive commission strategy to balance growth and costs across the indirect network and identify optimisation areas
• Promote business cooperation and explore new opportunities and joint activities with major tourism companies and brands
• Act as the market reference on matters including tax systems, customs, local habits, tourism markets, distribution, clients, competition, destinations, and transport
• Lead by example and take a high-level approach to day-to-day operations and challenges while ensuring the vision is understood, and the team is aligned
• Implement and follow up on local HR and development processes, including recruitment, annual assessments, variable remuneration, annual increments, and talent programs
• Manage team performance through coaching and progress tracking and develop team skills by identifying training needs and setting training budgets
• Optimise team efforts and headcount by reducing non-productive tasks and creating or replacing them with commercially driven activities
• Respect, embody, and promote company values at all times
• Define profitable tourism-related business opportunities to diversify the business and support the company’s long-term growth and profitability
• Propose business plans, business cases, and the elements required for successful execution

Requirements:

• Bachelor’s degree or above in business management or marketing
• More than 8 years of strong commercial or marketing management
• Knowledge of B2B and B2C sales conditions, MICE market
• Knowledge of general Marketing - Pricing & Sales Policies, E-commerce, Paid media, CRM database management, marketing tools and methods
• Knowledge of the tourism ecosystem is advantageous (Airline & Travel Agency industries)
• Strong communication and negotiation skills
• Proficient in MS Office
• Fluent level written and verbal English and Mandarin

About the Company:

A global premium resort company offering vacation experiences across beach and mountain destinations worldwide.

Keywords:

경영학, 마케팅, 환대, 리조트, 글로벌

Job Ref: XVBCFV