[리테일/이커머스/마케팅] E-commerce and Digital Marketing Lead

A multinational food and beverage company is looking for an E-commerce and Digital Marketing Lead. The selected candidate will lead e-commerce and digital marketing initiatives to drive online sales growth, brand awareness, and customer engagement.

Responsibilities:

• Develop and execute e-commerce strategies that drive online brand awareness, revenue growth, and customer engagement
• Build, manage, and optimise presence across key online marketplaces such as Coupang and Naver, as well as the direct-to-consumer platform from an operations perspective
• Monitor and optimise digital sales performance metrics, including reach, click-through rates, conversion rates, basket size, and repeat purchases using data-driven insights
• Execute digital advertising, SEO, paid media, and other traffic generation activities to drive high-quality traffic and demand
• Plan and execute seasonal campaigns, promotional offers, and sales activations across e-commerce platforms to maximise revenue
• Ensure a seamless online shopping experience through effective product listings, UX optimisation, post-purchase engagement, and loyalty initiatives
• Collaborate closely with Marketing, Sales, Supply Chain, and Finance teams to align strategies and achieve business and brand objectives

Requirements:

• Bachelor’s degree or above
• More than 10 years of relevant experience
• Good communication skills

About the Company:

A global food and beverage company that manufactures, markets, and distributes a wide range of snacks, beverages, and nutrition products across international markets.

Keywords:

마케팅, 전자상거래, 디지털, F&B, 소비재, 글로벌

Job Ref: JLEX3R