[의료기기/마케팅] IC Market Manager

A foreign medical device company is looking for an IC Market Manager. The chosen applicant will be responsible for leading marketing strategy and execution for the continence care portfolio.

Responsibilities:

• Lead marketing strategy for the continence care portfolio in Korea by identifying patient needs, user insights, and key market dynamics
• Develop and execute integrated marketing plans, including multi-channel promotional activities across digital, offline, HCP, and patient engagement channels
• Drive product positioning and adoption through effective patient communication and campaign execution
• Collaborate with Sales, Consumer Care, Clinical Nurse teams, HCPs, patient organisations, and KOLs to implement programs and improve commercial effectiveness
• Localise and execute global strategies and marketing materials to maximise market impact and sales readiness
• Monitor market trends and competitor activities, providing actionable insights to optimise performance and strategy
• Support product training and capability-building initiatives to strengthen internal expertise and sales execution
• Contribute to regulatory strategy and cross-functional projects that improve market access and standards of care
• Analyse market data, customer insights, and business performance to support strategic decision-making
• Drive marketing initiatives that support both short-term objectives and long-term portfolio growth
• Partner with internal and external stakeholders to ensure the successful execution of marketing programs
• Support lifecycle management activities to maximise portfolio performance and market competitiveness

Requirements:

• More than 6 years of experience in the medical device or healthcare industry
• More than 3 years in marketing roles
• Proven experience in developing and executing integrated marketing strategies, including multi-channel communication within healthcare environments
• Proficient in MS Office and strong presentation skills
• Strong understanding of patient pathways and ability to identify unmet patient needs and translate insights into effective marketing initiatives
• Solid knowledge and hands-on experience in marketing initiatives execution, with a track record of driving engagement and campaign effectiveness
• Good understanding of market access, competitive landscape, and ability to derive insights on competitor strategies, positioning, pricing, and market trends
• Excellent communication and stakeholder management skills, with the ability to collaborate cross-functionally and influence internal and external stakeholders

About the Company:

An award-winning provider of medical devices and services, this company provides life-changing products and care to support global consumers.

Keywords:

Job Ref: 7HDEFU