[헬스케어/마케팅] Marketing Manager

A global healthcare medical device company is seeking a Marketing Manager. The selected candidate will develop and execute marketing strategies, manage product launches, and drive education and training programs to enhance market adoption.

Responsibilities:

• Develop and implement marketing strategies and annual plans for key markets
• Collaborate with agencies to build strong product branding and impactful campaigns
• Analyse market trends and customer behaviours to adjust marketing plans accordingly
• Lead new product launches and create demand generation plans
• Develop and execute educational and training programs for healthcare professionals
• Build and maintain relationships with key opinion leaders to drive market development
• Create value propositions, pricing strategies, and sales team training programs
• Drive best practice sharing and market access strategies across the region

Requirements:

• Master’s degree or equivalent
• More than 10 years of experience in marketing or a related field
• More than 10 years of senior marketing roles experience in a healthcare medical device industry
• Proven experience in leading branding and digital marketing initiatives
• Prior commercial and business management experience
• Experience with CRM is a plus
• Strong project management and strategic planning skills
• Ability and willingness to travel

About the Company:

A leading global medical technology company specialising in innovative diagnostic, imaging, and surgical solutions, empowering healthcare professionals to enhance patient outcomes. With a strong commitment to advancing women's health and medical diagnostics, it delivers cutting-edge technologies that drive accuracy, efficiency, and improved care.

Keywords:

마케팅 전략, 의료 기기, 제품 관리, 시장 개발, 디지털 마케팅, 교육 훈련 프로그램, CRM, 일자리, 글로벌 기업

Job Ref: R5D8K1