[리테일/마케팅] IMC Manager

An international beverage company is searching for an IMC Manager. The selected candidate will be responsible for establishing local media agency partnerships to attain top-notch media strategy. This position is based in Seoul.

Responsibilities:

• Oversee daily initiatives and implementation
• Support brand positioning, marketing plan, and tone of voice in all marketing communications
• Handle campaign and other communications planning processes
• Analyse campaign effectiveness and brand tracker
• Support the creation of brand communication and online sales
• Utilise international content strategy content calendar as necessary

Requirements:

• Bachelor’s degree or above in business is advantageous
• Prior consumer brand experience (FMCG or luxury brand is preferred)
• Practical experience in media planning and buying
• Experience in the local media landscape
• Background in media agency team management
• Knowledge of local media channels

About the Company:

A global beverage retailer, this company commands a series of successful brands. With a wide variety of products and a large international manufacturing operation, this organisation continues to lead the global market in its field.

Keywords:

경영, 미디어, 마케팅, 커뮤니케이션, 소매, FMCG, 음료, 국제

1863920/001