[호텔/마케팅] 바이럴 마케팅 담당자

A hospitality company is searching for a 바이럴 마케팅 담당자. The selected candidate will develop engaging, trend-driven content that enhances brand visibility, drives audience engagement, and connects digital experiences to real-world resort visitation.

Responsibilities:

• Plan and execute viral marketing initiatives that increase organic reach and engagement
• Translate integrated resort experiences into compelling, shareable content formats
• Identify and leverage trends, memes, and cultural moments relevant to target audiences
• Manage and optimise viral content across key platforms, including Instagram, TikTok, YouTube Shorts, Xiaohongshu (RED), Douyin, and Weibo
• Ensure platform-specific tone, storytelling style, and content formats
• Oversee short-form video, visual content, and experiential storytelling
• Lead Xiaohongshu search-driven and review-based content strategies
• Plan and execute Douyin short-form video initiatives aligned with current trends
• Manage KOL and KOC seeding programs and content approval processes
• Drive awareness and intent among Chinese travellers, linking digital exposure to resort visitation
• Identify and manage creators, influencers, and community-driven content opportunities
• Design seeding and user participation programs to stimulate organic sharing
• Monitor online sentiment, reviews, and engagement trends
• Track and analyse content performance, including reach, engagement, saves, and shares
• Identify successful content patterns and optimise future executions accordingly
• Prepare insights and summaries to support ongoing marketing initiatives
• Collaborate with internal stakeholders to align viral content with broader marketing initiatives
• Coordinate content planning around events, campaigns, and key moments across the resort
• Support integrated marketing efforts through social-first content perspectives

Requirements:

• Proven experience in viral Marketing, social media marketing, or content marketing
• Strong understanding of short-form video platforms and digital trends
• Ability to analyse content performance and translate insights into action

Preferred Requirements:

• Experience with Chinese social platforms (Xiaohongshu, Douyin)
• Experience in hospitality, travel, lifestyle, or entertainment brands

About the Company:

A luxury hotel offering upscale accommodations, diverse dining options, and premium leisure facilities. Known for its modern design and high-quality service, it caters to both business and leisure travellers, providing a comfortable and sophisticated stay experience.

Keywords:

환대, 호텔, 마케팅, 디지털, 글로벌

Job Ref: 38E7NN