[의료기기/마케팅] Marketing Director

A foreign medical device company is looking for a Marketing Director. The chosen applicant will drive overall marketing strategy and execution for flagship aesthetics products, strengthening brand growth and consumer engagement.

Responsibilities:

• Lead consumer marketing and brand strategy to build awareness, preference, and patient demand
• Develop and execute multi-channel DTC campaigns integrating traditional, digital, and influencer platforms
• Build consumer insights and analytics frameworks for segmentation, creative strategy, and ROI tracking
• Translate market trends and consumer behaviour into effective marketing programs that drive growth
• Oversee brand portfolio positioning to ensure consistency in storytelling and messaging
• Ensure alignment between consumer and physician marketing strategies to boost treatment adoption
• Lead HCP marketing initiatives, including education, scientific engagement, and KOL partnerships
• Manage channel marketing programs linking consumer interest to clinical conversion
• Collaborate with Global HQ and regional teams for product launches and brand campaigns
• Adapt global brand strategies for local market relevance and compliance
• Provide local insights to shape global product and branding decisions
• Lead data-driven digital transformation integrating paid, owned, and earned media
• Drive CRM, performance marketing, and precision targeting with measurable ROI
• Establish dashboards and reporting systems to monitor campaign performance and efficiency
• Lead, mentor, and develop a high-performing marketing team
• Foster a culture of innovation, accountability, and strategic agility
• Partner with Sales and Medical Affairs teams to ensure cross-functional alignment and execution

Requirements:

• More than 15 years of progressive experience in healthcare marketing
• More than 10 years of experience in leadership roles
• More than 5 years at the Director-level managing cross-functional teams and working with global stakeholders
• Proven success in leading large-scale consumer campaigns and driving measurable brand and sales growth
• Experience managing multi-billion KRW brand portfolios and optimising marketing ROI
• Deep understanding of Korean consumer behaviour, digital ecosystem, and healthcare advertising compliance
• Ability to translate global brand strategy into powerful local storytelling
• Strong in ROI discipline, digital marketing innovation, and cross-functional leadership
• Comfortable influencing at global levels while executing with local precision
• Bilingual level Korean and English

Preferred requirements:

• Experience in APAC and global markets

About the Company:

A leading global provider of aesthetic medical devices. The company develops, manufactures, and markets innovative systems used by healthcare professionals worldwide.

Keywords:

마케팅, 에스테틱, 헬스케어, 의료기기, 글로벌

Job Ref: 0DIX1U