[리조트/마케팅] Senior Brand Marketing Manager

A Senior Brand Marketing Manager role is now open in an entertainment and leisure company. The chosen applicant will lead marketing campaigns, plan and manage content across various brand touchpoints, and execute advertising media plans.

Responsibilities:

• Lead year-round marketing campaigns, including seasonal campaigns aimed at driving resort revenue and enhancing brand awareness

• Plan and manage content across various brand touchpoints and media channels within the resort to enhance guest experience and satisfaction
• Develop and execute advertising media plans and media buys for the resort as a whole, including F&B, Hotel, Casino, Entertainment, Retail & other property attractions
• Manage production and creative development of all advertising for assigned property brands
• Assist with on-site and off-site events as required
• Maintain brand standards in all outputs and communications
• Manage Ad spend and other project budgets for each individual campaign

Requirements:

• Bachelor’s degree or above in advertising, marketing, communications, business, or other related fields is preferred
• More than 10 years of professional experience in brand marketing or marketing communications
• Experience in an advertising agency or brand consulting is a plus
• Advanced knowledge of MS Office
• Ability to combine technical competencies and consumer insights to deliver brand and advertising executions
• Proficient in written and verbal Korean (English is a plus)

About the Company:

A premier entertainment and leisure destination offering world-class hospitality, gaming, dining, and cultural experiences. Designed to cater to both domestic and international visitors, the company aims to provide an unforgettable getaway through its commitment to excellence and immersive entertainment options.

Keywords:

브랜드 관리, 마케팅, 광고, 커뮤니케이션, 엔터테인먼트, 리조트, 환대

Job Ref: 2DYTXN