PR & Brand Manager
연봉 ₩40000000 - ₩60000000 per annum
컨설턴트 Helen Nam
채용 공고일 2016년 11월 30일 (수)
An outstanding PR & Brand MAnager role has arisen at a global consumer goods company. This is an excellent opportunity to make the most of your years of 360 marketing experience and knowledge at this truly global organisation.
- Plan and develop annual brand strategy for ATL, BTL, and digital activities including TV, Print, OOH, SEO, SNS etc.
- Provide post evaluation media buy assessment to evaluation effectiveness of media spend
- Conduct annual brand barometer to track and strengthen brand awareness and reach
- Track and monitor competitor annual ATL spend and activities
- Ensure that orders for global brand assets are placed on platform in a timely manner to ensure local media buy deadlines are met
- Bachelor’s degree in marketing or business administration with 8+ years of experience in a similar role
- Previous experience creating demand and branding activities with actual execution for high end/luxury/ premium FMCG retail brands
- Experience in an account manager or strategic planning role at a global ad agency or PR agency, preferably with accounts from consumer lifestyle brands
- Ability to understand consumer research and insights and distill
- Understanding of 360 marketing activities that relate to online and offline consumer touchpoints
About the Company:
A world’s renowned food and beverage company with a strong global presence and an impressive portfolio of offerings including frozen food, dairy products, and healthcare nutrition. The successful candidate will join a winning brand and have the opportunity to work alongside top professionals in the industry.
Keyword: PR, marketing manager, consumer, FMCG, 마케팅, 소비재