[리테일/UX/UI] Senior Digital Experience Strategist (Contract)

A multinational luxury brand is looking for a Senior Digital Experience Strategist. The chosen candidate will lead the strategy and design of user-centred digital experiences through research, UX/UI design, and cross-functional collaboration.

Responsibilities:

• Build and deliver digital experience strategies based on primary and secondary research
• Plan, conduct, and synthesise user research, interviews, surveys, workshops, and focus groups into actionable insights
• Apply design thinking frameworks such as journey maps, empathy maps, Business Model Canvas, and Value Proposition Map to guide strategy
• Align business objectives with user needs when designing digital solutions
• Analyse quantitative data and translate insights into clear visual narratives
• Communicate strategic recommendations and complex ideas effectively to stakeholders
• Design user flows, information architecture, user journeys, wireframes, task flows, and interaction patterns
• Translate business and functional requirements into user-centred design solutions
• Develop mid-to-high fidelity prototypes for usability testing and design validation
• Participate in discovery, concept development, and solution ideation with cross-functional teams
• Deliver clear, consistent, and brand-aligned UI designs
• Apply and extend design systems, including Figma components and design tokens
• Collaborate with designers to maintain visual quality and consistency across digital products
• Work closely with governance, development, business, and regional teams to support iterative delivery
• Communicate design intent through documentation, design rationale, and prototypes
• Participate in design reviews and incorporate feedback to continuously improve design quality

Requirements:

• More than 6 years of experience in product design, UX/UI, or digital experience design
• More than 3 years of experience in a management consulting firm, in-house strategy or strategic planning, or a design agency
• Portfolio that demonstrates strong UX thinking + solid UI execution
• Experience working with cross-functional and global teams
• Proficient in MS Office tools (PPT, Excel, Word) and Design tools (Figma)
• Working experience with design systems
• Strong knowledge of when to apply diverse types of strategy or design-thinking frameworks such as Strategy Map, SWOT, Five Forces, BCG Matrix, McKinsey 7S, Business Model Canvas, Value Proposition Mapping, Stakeholder Mapping, Double-Diamond, IDEO’s Human-Centered Design, Empathy Map, Journey Map, etc.
• Bilingual level Korean and English

Preferred Requirements:

• Experience with internal tools, CRM, or complex systems
• Proficient in Cantonese or Mandarin

About the Company:

An international luxury fashion company with operations and retail locations across the globe. With a name synonymous with high quality, this company is an enduring presence among global fashion leaders.

Keywords:

디지털, 디자인, UI, UX, 패션, 소매, 글로벌

Job Ref: ERP46B