[리테일/마케팅] Trade Marketing Specialist

A Trade Marketing Specialist role is now open in a multinational beverage company. The qualified candidate will drive trade marketing strategies to grow brands, channels, and shopper engagement.

Responsibilities:

• Support the development of channel segmentation and strategies by working closely with the sales team and trade marketing manager
• Set targets to achieve excellence in physical availability aligned with portfolio/channel strategy
• Translate brand strategy and initiatives into field sales priorities and customer/channel plans
• Drive new channel development using data-driven insights and market expertise
• Use shopper insights and retail data to identify opportunities to build brand awareness, trial, and penetration through promotions, in-store visibility, and brand advocacy
• Develop customer promotions and evaluate post-campaign performance
• Oversee execution of key marketing platforms and initiatives
• Manage and coordinate merchandising material and provision for sales team implementation
• Support customer review and new listing presentations and business cases
• Gather competitive intelligence and oversee tracking of physical availability
• Manage POS and gift set development, logistics, and ensure implementation standards at store level
• Manage trade marketing budget across all brand portfolios for off-premise
• Monitor and analyse data to identify opportunities and generate consumer, category, and trade insights
• Leverage processes, frameworks, and resources to understand customer, consumer, channel, and campaign insights for informed decision-making and planning

Requirements:

• More than 5 years of sales & marketing experience, including trade marketing experience
• Strong experience in digital marketing, measurement, creativity and innovative thinking
• Skilled in MS Office
• Proven track record of successfully delivering brand growth in a highly competitive environment
• Proficient in Korean and English

About the Company:

A global beverage retailer, this company commands a series of successful brands. With a wide variety of products and a large international manufacturing operation, this organisation continues to lead the global market in its field.

Keywords:

마케팅, FMCG, 소비재, 디지털 마케팅, 무역 마케팅, 글로벌

Job Ref: 9AG14F